Ahmed Arif
Chief Executive Officer
Founder (2015)
22 years building Pakistan's brand activation industry — …
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Pakistan's activation runs through us.
4,000+ campaigns. 250+ brands. 50+ cities. Owned warehouses, in-house production, national field force — so what's promised in the brief is what shows up in the market.
Trusted by Pakistan's leading brands
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Campaigns executed
since 2015
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Brands served
FMCG · Auto · Energy · Telco
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Team members
direct payroll
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Cities covered
nationwide deployments
Brand Edge in action
See what we deliver, before you brief us
11 years of on-ground activation — warehouses, field force, and real campaign results across Pakistan.
Brand Edge Intelligence
Get a data-driven campaign brief in under 5 minutes.
Answer 6 questions about your brand, goals, and cities. Our generator returns network coverage, lead times, anonymised benchmarks, permit flags, and a downloadable PDF brief — built from 11 years of operational data across 18 cities.
120+ retail chains24 campuses18 citiesPermit intelligenceLead timesBenchmarks
Build your campaign briefCampaign Brief
Your Brand · In-Store
Coverage147 stores · 4 cities
Lead time7–14 business days
Benchmark180–250 trials/store/day
Est. reach168,000+ interactions
Operational Flag
NOC required in Karachi + Lahore. Brand Edge manages end-to-end.
What we do
End-to-end brand activation
Experiential Marketing
Pakistan's largest on-ground activation force
Trade Marketing
The in-store specialist Pakistan's FMCG sector trusts
Events Management
End-to-end event execution across Pakistan
Digital Amplification
On-ground execution meets digital reach
Brand Edge DDS
NewDirect Door-to-Door Activation
Trial · Sales · Awareness at the household level. Verified benchmarks: 85% door open rate, 66% trial conversion, Rs 113 CPA — from our Brite × Colgate-Palmolive campaign.
129K+ knocks85% open rateRs 113 CPA
Explore
Post for Rent
ExclusiveData-driven Influencer Marketing
Pakistan's only franchise partner of Post for Rent — the global platform with 1M+ verified influencer profiles, transparent ROI dashboards, and brand-safe matching.
1M+ influencers150+ countriesVerified data
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National coverage
50+ cities. One call.
Three owned offices — Karachi, Lahore, Rawalpindi — with permanently stationed field teams. We can deploy brand ambassadors across Pakistan within 2 weeks of a confirmed brief.
Brand Edge office
Campaign city
Why Brand Edge
The infrastructure your campaign actually needs
100%
Direct payroll
Every BA, supervisor, and PSMO is a Brand Edge employee — not freelance. We own quality at every touchpoint.
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Owned warehouses
Production, storage, and dispatch in Karachi, Lahore, and Rawalpindi. No outsourced fabrication, no third-party logistics.
Daily
Campaign tracking
Geo-tagged check-ins, knock counts, conversion rates, and pantry checks — updated every day, not at campaign close.
Exclusive
Post for Rent
Pakistan's only franchise. Verified influencer data, brand-safe matching, and transparent ROI across 1M+ profiles.
The people behind 4,000+ campaigns
Meet the team
Founded in 2015. Every senior has been in the field. No account directors who've never run a sampling drive.
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250+ brands · 11 years · 50+ cities
Pakistan's most trusted activation roster
Verified campaign result · Karachi · 2024
Rs 8.47M in revenue from 52 days of door-to-door
The Brite × Colgate-Palmolive DDS campaign in Karachi. 42 brand ambassadors. 129,602 door knocks. 66% trial conversion rate. Rs 113 cost per acquisition. This is what Brand Edge DDS delivers.
129,602
Door knocks
85%
Door open rate
66%
Trial conversion
Rs 113
Cost per acquisition
Ready to activate?
Brief us. We deploy fast.
Warehouses stocked. Field force trained. Trackers live. Tell us your brand, cities, and objective — we'll come back within 24 hours with a scope.
4,000+ campaigns delivered
250+ brands served
100+ team members
11 years in market