Energy

PSO Sundar Industrial Expo — Lahore

PSO

Client:PSO

Year:2024

Duration:2 days

Cities:Lahore

Setups:1

The Numbers

2 days

Event Duration

5 zones

Engagement Activities

Sundar Industrial Estate, Lahore

Venue

Industrial buyers & engineers

Target Audience

VR Industrial Tour

Key Technology

The Brief

PSO needed a compelling B2B event presence at the Sundar Industrial Estate Expo in Lahore to showcase its SMO industrial lubricants to factory operators, engineers, and procurement decision-makers — primarily in the sugar industry and heavy manufacturing sector.

The Insight

Industrial lubricant buyers are highly rational — they respond to proof, not promises. Live VR demonstrations and peer testimonials from existing clients carry far more weight than brochures. The expo audience were decision-makers with long procurement cycles; the goal was to plant a lasting, credible impression.

The Big Idea

“Transform PSO's expo booth into an immersive industrial showroom: a VR tour inside a real sugar mill running on PSO oils, a Maze Runner engagement challenge, lubricant trivia, and a testimonial wall from PSO's industrial clients — all designed to make technical product benefits tangible and memorable.”

The Execution

Brand Edge executed a full 2-day event setup at Sundar Industrial Estate, Lahore on the 19th and 20th. The booth featured five engagement zones: a VR experience simulating a sugar mill environment powered by PSO SMO Synthetic Gold lubricants (highlighting viscosity, heat resistance, and operational efficiency); a Maze Runner obstacle challenge rewarding problem-solving skills; a Lubricant Trivia station covering SMO Synthetic Gold specifications; a Spin the Wheel prize mechanic for attendee engagement; and a Customer Testimonial Wall where existing PSO industrial clients shared on-record endorsements of PSO's industrial oil performance. Brand Edge managed giveaways, BA uniforms, and full booth branding end-to-end.

Campaign Gallery