Operational infrastructure
The infrastructure behind 4,000+ campaigns
Every agency claims execution capability. Here is ours — in detail. Owned warehouses in 3 cities, in-house fabrication, 1,000+ direct-payroll field staff, real-time geo-tagged tracking, and 11 years of benchmarked campaign data that no competitor can replicate.
3
Owned offices & warehouses
1,000+
Direct-payroll field staff
50+
Active PSMOs in key retail
50+
Cities deployable
4,000+
Campaigns executed
11 yrs
Campaign benchmark data
Physical infrastructure
Owned warehouses — 3 cities
We own our operational spaces. Not co-working offices, not rented storage units — purpose-built warehouses with fabrication, material storage, and full campaign dispatch capability at each location.
Karachi
Headquarters & Primary Production Hub
Bungalow #351, St #20, Block-3, Sharfabad
The largest facility — handles custom fabrication, large-format printing, material warehousing, and props for national-scale campaigns. Home to the Brand Edge production team.
- Custom fabrication & carpentry
- Large-format printing (banners, kiosks, standees)
- Material warehousing (long-term & campaign-cycle)
- Vehicle branding & wraps
- Costume & BA uniform production
Lahore
Punjab Operations Hub
Suite #310, Business Centre 89, Gulberg III
Full client-servicing team and field operations unit for Lahore and Central Punjab. Supports campaigns across Lahore, Faisalabad, Multan, Gujranwala, and Sahiwal.
- Campaign warehousing & dispatch
- Punjab field force deployment
- Client briefings & on-ground supervision
- Real-time tracker management
- Sampling unit operations
Rawalpindi
Northern Pakistan Hub
Office #2, The Plaza Building, Ghazali Road, Sadiqabad
Serves Rawalpindi, Islamabad, Peshawar, and Northern Pakistan. Dedicated field supervisors and BA teams stationed permanently for rapid campaign deployment.
- Northern field force base
- Islamabad & Peshawar campaign management
- Campaign material storage & distribution
- Supervisor-led BA deployment
- Real-time geo-tagged attendance
Human infrastructure
National field force — direct payroll, not freelance
Every person in the Brand Edge field network is on our direct payroll — trained by us, supervised by us, accountable to us. No subcontracted BAs, no freelance supervisors, no third-party logistics for campaign materials.
700+
Brand Ambassadors
Trained, uniformed BAs on direct payroll — not freelance. Each BA is screened, product-trained, and assessed on demo scripts and objection handling before deployment.
50+
Supervisors
1 supervisor per 14 BAs — monitoring attendance, quality, daily knock counts, and geo-tagged check-ins in real time. Every supervisor has 3+ years on-ground.
200+
PSMOs
Permanent Shelf Merchandising Officers assigned to key retail stores across Pakistan. They manage planogram compliance, stock rotation, and in-store brand visibility daily.
80+
Riggers & Fabricators
In-house riggers and installation teams for event structures, kiosks, and large-format outdoor setups. No third-party handling of production or on-site installation.
3 cities
Logistics & Dispatch
Dedicated campaign logistics across Karachi, Lahore, and Rawalpindi — from material dispatch to on-site delivery tracking. Zero reliance on third-party couriers for campaign materials.
The DDS model
1 supervisor per 14 BAs — always
Every DDS team runs at a fixed ratio. Supervisors monitor attendance, check-in quality, knock counts, and conversion rates in real time — not at end-of-day. Any BA under-performing is flagged the same day. No campaign runs unmonitored.
14
BAs per team
1:14
Supervisor ratio
59
Knocks per BA/day
2×/day
Check-in frequency
Technology & reporting
Data infrastructure other agencies don't have
We built our own trackers. We built our own forecasting models. We're the only agency in Pakistan with a Post for Rent licence. Here's what that means for your campaign.
Daily Campaign Tracker
Proprietary daily tracker updated by supervisors with door knocks, open rates, demos, trials, deals, and pantry checks. Clients receive live access during campaign periods.
Geo-tagged BA Check-ins
Every BA check-in is geo-tagged at morning deployment and evening close. Real-time attendance visible to supervisors, ops head, and client team simultaneously.
DDS Forecasting Engine
Brand Edge's campaign planning model — built from Brite × CP 2024 benchmarks — forecasts door knocks, conversions, CPA, and investment for any DDS scope before campaign launch.
Post for Rent Platform
Full access to Post for Rent's global influencer database: verified engagement data, audience demographics, brand safety scoring, and transparent campaign ROI dashboards.
Sanity CMS Reporting
Case studies, campaign reports, and post-campaign analysis documented and stored internally — giving Brand Edge 11 years of benchmarked campaign data no competitor can match.
Real-time Client Reporting
Clients receive weekly performance reviews during active campaigns — area-wise performance, conversion breakdowns, and CPA vs. target — not just an end-of-campaign summary.
Put it to work
Infrastructure ready. Brief us.
Warehouses stocked. Field force trained. Trackers live. We can deploy within 2 weeks of a confirmed brief.