Brand Edge Services
Trade Marketing
The in-store specialist Pakistan's FMCG sector trusts
We manage permanent and temporary in-store activation programmes across modern trade, general trade, and kiryana networks — with a dedicated PSMO (Product & Shelf Management Officer) team that treats every outlet as a brand-building opportunity.
How we work
Our process
Outlet Universe Mapping
We map your priority outlets across modern and general trade, grade them by volume potential, and build a coverage plan aligned to your distribution.
PSMO Recruitment & Training
We recruit, screen, and train PSMOs to your brand standards — from product knowledge to planogram execution and retailer relationship management.
Rollout & Deployment
Phased rollout across cities with a supervisor-to-PSMO ratio that ensures quality. Geo-tagged check-ins confirm presence and execution.
Compliance & Audit
Monthly compliance audits with photographic documentation. Planogram adherence, stock availability, and display quality are tracked and reported.
Performance Reporting
Monthly dashboards covering outlet coverage, compliance scores, sell-through trends, and competitive shelf share observations.