Brand Edge DDS
Direct Door-to-Door Activation — Trial · Sales · Awareness
Modern, data-driven door-to-door campaigns. Real brand ambassadors, real households, real conversion data — tracked daily and reported with verified benchmarks from live Brand Edge campaigns.
129K+
door knocks / campaign
85%
avg door open rate
66%
trial conversion rate
Rs 113
cost per acquisition
Verified: Brite × CP DDS · Karachi · Oct–Dec 2024
Why doorstep works
The only channel with a 54-second brand conversation
Every metric below is verified from Brand Edge's Brite × Colgate-Palmolive DDS campaign in Karachi — 52 working days, 42 BAs, 129,602 door knocks.
85%
Door open rate
Pakistani households consistently open the door to uniformed BAs. No cold call, no ad blocker — real human interaction.
66%
Trial conversion
Nearly 7 in 10 households who engage with a BA demo accept trial — far higher than any passive media touchpoint.
54 sec
Average call time
A 54-second brand interaction at the door generates more purchase intent than 30 seconds of TV exposure, with product in hand.
Rs 113
Cost per acquisition
Verified from Brite × Colgate-Palmolive DDS, Karachi 2024. Lower than most digital CPA benchmarks for FMCG in Pakistan.
50+
Cities available
Brand Edge's national field force covers Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, and 44+ secondary cities.
75%
Pantry check rate
3 in 4 engaged households complete a pantry audit — giving your brand real-time in-home competitive share data at no extra cost.
Campaign planner
Build & forecast your DDS campaign
Tune the parameters below — objective, BAs, working days, and cities — to get a real-time forecast of door knocks, trial, deals, investment, and cost per acquisition. All benchmarks are from live Brand Edge campaigns.
Step 1 — Campaign Objective
Step 2 — Campaign Parameters
1 supervisor per 14 BAs
Monday – Saturday (Sundays excluded)
Cost per door knock
Based on Brite × CP 2024 benchmark
Step 3 — Cities
42 BAs per city avg · 1 city selected
Live Campaign Forecast
Trials Generated
45K
households converted to your brand
129K
2K per day
110K
85% open rate
46K
42% of door opens
68K
62% of door opens
Rs 8.38M
Rs 65/knock
Rs 187
per conversion
9.5 wks
52 working days
42 BAs
Karachi
The process
How Brand Edge runs DDS
01
Brief & Objective
Tell us your product, target consumer profile, cities, and KPI — Trial, Sales, or Awareness. We define the universe.
02
BA Recruitment & Training
We recruit, screen, and train brand ambassadors on your product, brand story, demo script, and objection handling. No freelancers — our direct payroll.
03
Journey Chart Planning
Area-by-area journey chart maps the campaign route across your target households, prioritising areas by consumer profile and competitor usage.
04
Daily Field Execution
BAs deploy door-to-door with product, daily geo-tagged check-ins, and a supervisor per 14 BAs monitoring quality, attendance, and daily knock counts in real time.
05
Live Tracker & Reporting
Daily tracker updated with door knocks, open rates, demos, trials, deals, and pantry checks. Weekly performance reviews with the brand team.
06
Post-Campaign Report
Full DDS summary report: area-wise performance, brand-user vs competitor-user conversion, cost per acquisition, and untapped-universe analysis for Phase II.
Best fit for
When to choose DDS
DDS outperforms other channels when you need household-level penetration, competitive switching, or verified trial at scale.
- New product launches — trial at scale before retail distribution
- Competitor switching — convert Surf Excel / Ariel / Sunlight users to your brand
- Geographic expansion — penetrate new areas before your distribution reaches them
- Sales velocity — direct revenue with real-time sell-through tracking
- Below-the-line amplification — run DDS alongside ATL to close the loop
- Brand re-launches — re-educate users on improved formula or pricing
Proof of concept
Brite × Colgate-Palmolive
Karachi DDS · Phase I · Oct–Dec 2024
Start your campaign
Ready to activate Pakistan's households?
Use the planner above to build your scope, then send us the brief. We'll revert within 24 hours with a detailed cost breakdown.